Marie Kazalia Online Marketing Portal

SEO, PPC, Social Media and Web Development Community

If you are planning on starting an online business or expanding an existing one,  a successful internet marketing strategy is the key to such an effort. Knowing where to start can be extremely intimidating and costly if you don’t know what you are looking for; however we would like to give you a head start with Marie Kazalia Internet Marketing Portal.

Social Media Marketing

Here we will post topics of the day, product reviews and useful tutorials relating to search engine optimisation, PPC management, social media marketing, blogging, website development and of course ‘tools of the trade.

If you feel you would like to contribute, and help grow this this online marketing portal, please feel free to contact us regarding publishing and ask to speak with:

Marie Kazalia

 

 

Category: Home > Search Engine Optimization
Previous: Search Engine Optimisation The Basics
Next: Coming soon

Social Media Marketing, Keeping Up With The Pace

Generating business through social media marketng is rapidly becoming a necessity as opposed to an option. If you’d like to see how this can positively affect your only business, keep read on for some great ideas on how you can utilize some of the soial media platforms to market and advertise your company, products or services.

Use Unique Content For Your Social Campaigns

It is vital you use content when enticing potential clients to follow the social media marketing plan that you are promoting. Always post bookmarks or links from external providers that are relevant to your industry or niche. Spark interest via conversations, with questions, run contests and giveaways and post losts of interesting photos. Engage withthose that follow you. Instead of focusing on strategic product placement, emphasize the use of the products to interact with others. Make it a goal to identify with your customer’s lifestyle, so they will relate to your products and services, rather than viewing ithem as yet another hard sell.

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Hook Up With Google Plus

Use RSS feeds and allow potential clients to subscribe to your feed so it posts directly onto their Google plus accounts. This allows your content full exposure as well as ease of access for your clients. Make it easy for visitors to subscribe, so they can access your materials at a click of a button.

You can gain your followers’ attention by posting something in a user friendly format. For instance, a list of top 10 tips or questions and answers. The visual aspect of your article will make it more appealing, and your readers will be far more likely to like and share it.

Things move rapidly in social media marketing, so you will need to adapt quickly and be prepared for the changes as they come. Just, a few years back, tablets and i-phones didn’t exist, but now everone interacts with them. Keep up to date with new technology, so that you are in a better position to update your marketing techniques.

Make sure yopu have Twitter included on your Facebook page. Facebook’s has this as standard settings on a fan page, so it does not take much effort on your part. The additonal benefits allows your followers yet another way to stay connected to your website or blog. The more options that allow your followers to stay connected, the more chance they will start to interact and contribute.

Using Facebook and Twitter in your Social Media Marketing Campaigns

Always ensure you post new pictures regularly on Facebook and Twitter, as each time you make a new addition, it is shared amongst your followers, allowing them the opportunity to share and like to their contacts. Your friends and followers will be overwhelmed with new content in their feeds, however, they they will more than likely pay more attention to a new photo as there will be no effort on their behalf, to look at them.

Be sure to keep up to date with what your competitors are doing. Reesearch them on the numerous social media platformsto see what marketing techniques they are using. Your options are you can either do something similar or create a strategy to outperform them.

YouTube has a massive, active user base and you need to get involved if you are to be successful in social media marketing. Posting relevant videos is a great way to get users involved. Posting comments, providing useful information and talking about other videos related to your industry will attract new users to view your profile.

To help get the most from social media marketing optimization, always post fresh, new and unique content. Social media marketers check their profiles frequently and will have an appetite for new content if it is intriguing and relevant to their situation. By captivating these potential customers, you can increase your sales and online presence enormously.

Running interesting polls on your Facebook page is a great way to engage an audience and involve potential consumers in your products and services. Facebook has an easy to use feature that can help you should you be interested in creatnig polls, so take full advantage of it. Polls don’t have to be about information relevant to your products and services, they can be light hearted and interesting. The whole point of a poll is to get consumers interested in something, so what do you have to lose?

Taking your business to the next level requires a new mind set that may take you out of your comfort zone. Social media marketing could very easily be this new mind set that blows your business out of the ball park

 

 

Category: Home > Social Media Marketing
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The Reputation of the Search Engine Optimisation Company

Effective search engine optimisation is very important for travel sites due to the highly competitive online environment. One of the questions that ninety percent of travel website owners ask is how to select the best search engine optimization company for their website. Appointing the wrong travel SEO company can end-up costing you a great deal of money for nothing but frustration and excuses. Have a look at the guidelines below and use them to help you make the correct decision.

When you begin to search for a search engine optimisation company, start by creating a list of all the companies that meet with your minimum requirements. One of the first aspects that you need to look at is the reputation of the company. Have they been active in the SEO industry for some time and are there a heap of complaints or compliments about the company on the internet or social media websites? Do they have well known companies as clients? The travel industry is very competitive and you should also inquire whether they have travel companies, as clients or if they provided services to any in the past.

Cost per Keyword

Before you hire a search engine optimisation company research the keywords and key phrases relevant to your site that draw the highest search volumes monthly. Prepare a list of the top 10 to 30 keywords and phrases that could potentially attract the highest number of organic visitors to your site. Ask the companies that you approach for a quote on what they would charge to help your site be in the top three search results for the 10 to 30 keywords on your list. Divide the price by the number of keywords to get the cost per keyword.

Extra Services

Companies that provide additional services such as social media and email marketing or PPC management services should receive higher marks on your list. If your business does not currently focus on any of the additional services, you may need to add some of these services at a later stage. When you use one company for all of your optimisation needs, they are ordinarily able to charge you less than what you would have paid for the services separately.

Does the SEO Company Fit into the Culture of your Business?

A small and dynamic young commercial enterprise may have different demands than an established large corporate company. It is important that the search engine optimisation company that you choose fit into the culture of your company. Smaller companies may require that reports are provided more frequently and for the reports to be less formal.

Realistic Targets and Expectations

A Professional SEO company will provide you with realistic targets and performance expectations. Be careful of SEO companies that promise to have all of your keywords on the first page of the search results within 48 hours. The targets and expectations should be compatible with your business goals. Due to the fierce competition in the online travel industry, companies will have to work a lot harder to get your site onto the first page of the search results.

Black Hat SEO versus White Hat SEO

It is very important to ensure that the SEO company that you appoint only use approved methods to optimise your travel site. Companies using shortcuts or black hat methods may cause your website to be banned from the search engines. Ask the companies to provide you with a detailed breakdown of their methods.

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The Length of the Service Contract

The contract that you enter into should be linked to performance and a clearly defined cancellation process should be included. You do not want to end-up with a company that charges you thousands of dollars every month for disappointing results and not be able to get out of the contract.

Good Return on Investment

One of the more important factors to consider is the return on investment. If a search engine optimisation company is charging you a thousand dollars a month, you want to see sales from the increased organic traffic exceeding a thousand dollars.

After you have analyzed the companies on your list, rate them according to monetary value, reputation, cost per keyword, package deals, experience with travel SEO and optimisation methods. You can now concentrate on the top three companies on your list and appoint the company that best suits the needs of your travel site.

 

 

Category: Home > Search Engine Optimization
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Next: Search Engine Optimisation The Basics

 What is Search Engine Optimisation All About

Internet marketing is essential for getting your business exposure online. If you haven’t tried search engine optimisation yet, you should give it a shot. You can learn the internet marketing basics, and begin using your own internet marketing strategies right after reading this.
SEO

A site-wide link will show up on every single one of your site’s pages. Most seo companies will add these links to the bottom of a web page. Having this site-wide link will allows you to direct your customers to the pages you need them to see. For instance, you might want to send people to a page which explains all the benefits of your product, and also gives them a chance to order it. In addition, you should aim to use your menu as a site-wide link list, pointing people in the right direction to the pages they want to see on your site. Links on your site should be clearly defined within their description. Your menu should be organized in a clear, easily understood way.

The Importance of Meta Data and HTML in Your SEO Strategy

Meta Tags are an essential part of HTML code and essential in any search engine optimization campaign. Even though people who view your site will not be able to see the meta tags, search engines use them so that the subject of your site is clear. The most important meta tags should be located above the others. Meta tags should be relevant to your site content and on point. Make sure each page has alternate meta tags, but do not overuse them. Do some research on keywords to find out which ones are popular among your target audience in connection to your products or services.

HTML tags, which are also known as H tags, are the most important ones. The HTML tags will show up in bold letters and be connected to essential content. Doing so enables both your customers and search engines to find your most important content. Remember to tag the title of your webpage also!

Search Engine Optimisation Strategies

Look for new ways to promote your products online. It is natural for webmasters to rely on search engine optimisation and other proven types of marketing, but internet marketing should also be considered. Given that the internet is largely characterized by its dedicated followers, it is common for videos, websites or other materials to go viral. All that refers to is the fact that internet fans help spread the item across their networks of friends and other contacts. When your content goes viral, it will provide a huge flurry of activity, and then fade out quickly. However, this can generate huge profits in a short amount of time. You never know what specific things will catch people’s attention in this manner, but if you concentrate on supplying out of the ordinary, humorous and unique content, anything can happen. Research what type of items have recently gone viral and that will give you a good idea of what would be most likely to be popular.

This article includes some of the most popular means of employing online marketing strategies. Let this be a beginning, and in time, you will become even more skilled.

 

 

Category: Home > Search Engine Optimization
Previous: How to Choose the Best Search Engine Optimisation Company for Your Travel Site
Next: Internet Marketing News Group For Local SEO

This is an impartial review of SEO PowerSuite, the tool that claims to be the only SEO tool you will ever need? Personally I love all the tools, however I cannot find a reasonable reason why i would use use Link Assistant, but that’s just my opinion, make of it what you will:

SEO PowerSuite Review

SEO PowerSuite is an effective one-stop set of SEO tools. This set of four top quality SEO tools covers a wide range of on-page and off-page optimisation tasks, including:

  • keyword research;
  • rankings monitoring;
  • content optimisation;
  • SEO site audit;
  • competition research;
  • link building and management;
  • …and a lot more!

With this full cycle SEO software you can automate SEO routines, cut boring SEO tasks and streamline your SEO efforts.

Rank Tracker – The First Class Rank Checker and Keyword Research Tool

Rank Tracker is an advanced rank monitoring tool that gathers a concise report of the fluctuations of your website’s ranking. The application lets you:

  • monitor your site rankings performance in over 340 international and local search engines;
  • monitor your competitors’ rankings and compare them to yours;
  • monitor yours and your competitors’ rankings in Google and Bing universal search result blocks: videos, images, news, shopping, places, etc.;
  • set any location to collect rankings data for (geo-targeted search);
  • keep rankings history of each and every keyword;
  • monitor rankings on auto-pilot;
  • and more!

Equipped with 19 keyword research mechanisms, Rank Tracker lets you find a great number of keywords to optimize your website for. Each keyword is analyzed against KEI (keyword efficiency index) – the most reliable criteria to identify how SEO lucrative a keyword actually is.

The software also provides  valuable traffic statistics from Google Analytics. With the tools you will learn:

  • the number of visitors your keywords are driving;
  • bounce rates for each keyword.

On top of that, Rank Tracker lets you analyze PPC data collected from Google Adwords Keyword Tool. So your PPC and SEO efforts will work together in the most productive way.


Website Auditor – Simply the Best On Page Optimisation Assistant

Website Auditor is a top-level on page SEO tool that handles all possible aspects of onsite optimisation.

With Website Auditor you can diagnose your site for various structure and coding errors that may be hindering your rankings progress. The software lets you find and fix:

  • broken links
  • HTML code errors
  • 404 and other server response code errors
  • links with “nofollow” tag
  • duplicate page titles
  • duplicate meta descriptions
  • duplicate pages
  • pages blocked by robots.txt
  • and more!

The fully fledged content optimisation functionality lets you optimize your website pages for any targeted keywords.

With Website Auditor you can:

  • evaluate how your pages are currently optimized;
  • calculate the best keyword density for each html element of a page;
  • calculate the most appropriate keyword prominence for each html element of a page;
  • analyze your top competitors on-page optimization techniques and on that basis develop your own sure-fire on-page SEO strategy;
  • get professional on-page optimization advice and the detailed guidance.

On top of that, Website Auditor lets you improve your website crawability and speed up the process of indexing. With the tool you can easily create and manage .robots.txt files and generate.xml sitemaps.


SEO SpyGlass – An Ultimate Competition Research Solution

SEO SpyGlass is a powerful competition research and link analyzing tool.  This tool can be used to discover new link sources or manage your existing back links.

With this high end competition research application you can discover quality link sources and use them to boost your website rankings. The tool collects backlink data from over 160 international and local search engines and its exclusive multi-million in-house backlink database. Each found link is analyzed against 40+ important SEO metrics, such as:

  • Anchor Text;
  • URL of a backlink page;
  • Google Page PR; Google Domain PR;
  • Domain age;
  • Link Value;
  • Alexa Rank;
  • DMOZ, Yahoo! Directories inclusion;
  • Visits (taken from Google Analytics);
  • And a lot more!

Also, with SEO SpyGlass you can have an overlook of competitors’ link building strategies, all within the convenient interface.

Besides, SEO SpyGlass lets you monitor and verify all your existing back links to keep track of how your link building campaign is progressing.


Manage Your Link Building Campaigns - Link Assistant

Your whole link building campaign can be facilitated by features of Link Assistant — all you need within one single tool.

With this top notch link management application you can find a great number of high-quality link sources using various search mechanisms:

  • Find sites by keyword search
  • Find sites with link submission forms
  • Find sites that link to your competitors
  • Find sites that already link to you
  • Harvest all URLs on webpages you specify
  • Perform a deep scan on the website you specify

Each found link is analyzed according to various SEO friendly criteria.

With Link Assistant you can easily handle large amounts of data: arrange link partners into categories, assign various statuses to them and sort them so that each of your partners is always at hand.

Link Assistant has a fully fledged email client that lets you take full control of your link building correspondence! With Link Assistant you can write personalized e-mails to webmasters and website owners, and never spend more than a couple of seconds to find a way to contact them.

For all the links to your partners the software generates a professional link directory that matches your website’s look-n-feel. No HTML knowledge is required!

Each SEO PowerSuite applications has an intuitive reporting area with standard reporting templates.  It lets you generate various kinds of professional reports.

All templates are fully customizable: you can include your company logo, adjust color schemes, add or remove sections and more. You can upload SEO PowerSuite reports to your website or email them directly to your clients in PDF’s or HTML formats.

Also, all the collected data can be exported in CSV, TXT, HTML, XML and SQL formats.

The SEO PowerSuite tools are equipped with the advanced search safety settings, which makes them ultimately search engines friendly.

All the applications have an intuitive user interface and customizable interface, which process and organize the data the most convenient way.

Windows, Mac OS and Linux compatible.

Bottom-line: if you are looking for a powerful all-in-one SEO package, SEO PowerSuite is what you need! Click here !

 

 

Category: Home > SEO Tools
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